Gavin Adcock (Photo courtesy of Warner Music Nashville)
Gavin Adcock Launches Western Lifestyle Brand Rooted In Farm Life
Gavin Adcock has launched a new Western lifestyle brand called Thrivin’ Here Co., drawing on his rural upbringing in Watkinsville, Georgia, where he raised cattle.
The debut release, Chapter One, The Cowboy Kit, includes a pearl snap shirt, trucker hat, bandana, and patch.
“This isn’t a costume. I don’t just wear pearl snaps on stage, I’ve worn ’em my whole life.”
Each chapter is limited-edition with no restocks. Fans can sign up for alerts at ThrivinHereCo.com.
The launch follows Adcock’s third album in three years, The Day I Hang It Up, featuring collaborations with Treaty Oak Revival, Ernest, and Hudson Westbrook. His supporting tour has been extended into 2027 with 12 additional dates.
